ValueClick’s AdRx Media Expands Offering; Adds Publishers
New Additions Include DailyStrength, DoctorTree.org, RateMDs.com
WESTLAKE VILLAGE, Calif. - May 05, 2009 - ValueClick, Inc. (Nasdaq:VCLK) today announced it has expanded the targeting capabilities of its AdRx Media network and added DailyStrength.org, DoctorTree.org and RateMDs.com to its growing roster of premium health and wellness publishers.
Along with the addition of the new publishers to the vertical network, AdRx Media now offers three new ways to more narrowly target consumers looking for health information online, including:
- Doctor Directory Channel - Provides advertisers with access to sites focused excusively on doctor referrals, reviews and information. Lead publishers include HealthGrades, RateMDs.com and DoctorTree.org.
- Lifestyle Health Channel - Provides advertisers with sites focused on general health, wellness, fitness and nutrition, primarily targeting women and mothers. Key publishers include LifeScript, womenshealthBASE and JustMommies.com.
- Health Community Channel - Provides advertisers who choose to appear alongside forum content with sites whose central focus is on building health communities. Lead publishers include MDJunction.com and DailyStrength.
"As the AdRx Media network has grown, so has the demand for more granular targeting by advertisers who require the flexibility to reach more specific niches within the health and wellness vertical," said Denise Zaraya, director, AdRx Media. "Combined with our outstanding publisher partners, these new channel classifications will help our advertisers achieve their objectives."
About AdRx Media
AdRx Media is the largest premium vertical online advertising network of its kind, specialized in providing health and wellness advertisers with a way to connect with consumers while they are engaged in seeking information about health related issues on targeted sites beyond the largest health properties. AdRx Media aggregates condition-specific inventory across the Internet’s top health and wellness publishers, which collectively reach more than 20 million consumers per month, giving advertisers the ability to reach all of their health targets in one single, transparent buy. AdRx Media is a product of the ValueClick Media division of ValueClick, Inc. For more information visit www.adrxmedia.com.
About ValueClick, Inc.
ValueClick, Inc. (Nasdaq:VCLK) is one of the world's largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick's performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.
CONTACT: ValueClick, Inc.
Media - John Ardis, 630.922.6423
Investor Relations - Gary J. Fuges, 818.575.4677
SOURCE: ValueClick, Inc.
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for online advertising in general, and performance based online advertising in particular, will decline or will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company’s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on March 2, 2009; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.