UPDATED: FEBRUARY 19, 2010

ValueClick Media, a division of ValueClick, Inc. (“ValueClick”) and its advertisers (“Clients”) are parties to one or more advertising agreements ("Agreements") pursuant to which ValueClick delivers to Client consumer CPA leads ("Leads") generated from websites or other properties maintained by ValueClick and/or publishers ("Publishers") within ValueClick's advertising network. This is ourpolicy regarding Lead reversals.

Notwithstanding anything to the contrary in the Agreements, ValueClick will not allow any reversal (whether by return, refund, credit or otherwise) for any Leads delivered to Client, other than in the following circumstances:

1. ValueClick delivers Leads that are not the result of bona fide consumer inquiry due to intentional, fraudulent action by the Publisher. Without limitation, Leads where consumers merely provide false information will not be eligible for reversal.
2. Due to technical error, ValueClick delivers to Client copies of the same exact Lead within a campaign where ValueClick hosts the webpage used by consumers to fill out such Leads. Without limitation, Leads resulting from a consumer completing multiple forms will not be eligible for reversal.

In all cases, ValueClick must find clear, objective evidence to substantiate the reason for reversal, and ValueClick 's good faith determination will be final.

The Agreements (and the applicable Insertion Orders) is amended immediately by the express terms of this letter. No other term of the Agreements (and/or of the applicable Insertion Orders) is amended hereby. This letter and the Agreements (and the applicable Insertion Orders), as may be heretofore amended, constitute the entire agreement of the parties on the specific subject matter hereof and supersede all prior representations, understandings and agreements between the parties with respect to such subject matter. In the event of any inconsistency or conflict between the Agreements (and/or the applicable Insertion Orders) and this letter regarding the subject matter of this letter, this letter shall control.
 

Lead Validation Policy